Gerard Betita is a seasoned professional with over two decades of experience in business development, sales leadership, and integrated marketing. He has a proven track record of establishing and expanding sales operations while leading frontline and support teams to success.

At the helm of SB Finance Product & Sales Division, Gerard plays a pivotal role in enhancing SB Finance's competitive position and visibility in the market. His expertise lies in strategizing and executing business initiatives, generating revenue, as well as fostering professional growth among his teams.

Gerard's notable contributions to the growth and achievements of leading organizations such as Home Credit Philippines, Cashalo, and Advance Intelligence Group, highlight his adeptness in driving stratgeic initiatives, and fostering team excellence. He holds a Bachelor of Arts Degree in Communications from De La Salle University - Dasmarinas.