Gerard Betita is the Chief Business Officer of SB Finance.

Gerard is a seasoned professional with over 17 years of experience in business management, sales, and marketing, with a proven track record in leading teams to success.

At the helm of business development and market expansion, Gerard plays a pivotal role in enhancing SB Finance's competitive position and visibility in the marketplace. His expertise lies in strategizing and executing business development initiatives, as well as fostering professional growth among his teams.

Gerard's notable contributions to the growth and achievements of leading organizations, such as ABS-CBN Broadcasting Corporation, and Suzuki Philippines Inc., highlights his adeptness in driving strategic initiatives, and fostering team excellence.